With 25 years of experience spanning media, advertising, consumer research, cultural strategy, and futures thinking, I bring a rare cross-domain fluency to strategic challenges. I've built and scaled three insight consultancies across Asia-Pacific, working with organizations from P&G to Google, Singapore government ministries to climate-focused startups.
My specialty is process mastery, knowing which tools to deploy for what problems, interrogating briefs to find where the real issue lies, and creating actionable roadmaps grounded in how cultures actually evolve. I've pioneered cultural semiotics and speculative futures practices in APAC, now teaching these disciplines at SUTD while advising organizations on regenerative innovation strategies.
