Selected work

Studying cultural and macro shifts to find longer-term design and innovation opportunities

Some highlight cases from past work. More coming as we publish them.

Case studies

Mapping emergent codes at the intersection of beauty and technology for a global skincare company — turned into innovation briefs.

Finding a global pharma company's next growth space in the rise of self-care — with the briefs to build it.

Placemaking & experience

A placemaking study for a global entertainment leader — decoding how people find cultural meaning in urban experiences across two Asian cities.

In the works

Futures & foresight

In progress — a scenarios & foresight programme.

In the works

Brand & meaning

In progress — a brand-futures narrative.